Creative Talent vs Commercial Success 18 Lessons from My 18 Years in Advertising

What separates talented creatives from commercially successful ones — and how to bridge the gap.

Thu, Jul 9 · 6:30 PM
Live

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creative Entrepreneurs

Join fellow creatives already signed up for this free masterclass.

Your Host & Speaker

Mr. Ekpedeme
Ufot

Founder, Creative Money Africa

Creative Entrepreneur Business Strategist Author

What separates talented creatives from commercially successful ones — and how to bridge the gap.

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12-Week Webinar Series Objective

The six pillars of a creative business.

You'll identify which structural gap is costing you the most money — and the first action required to close it. For African creatives who are 2–5 years in, still earning inconsistently — and know it's time to build real structure.

01 02 03 04 05 06

Intellectual Property

Your talent has commercial value beyond service. Learn to own, protect and monetise what you create.

Finance

Build the financial backbone of your business, from intentional pricing that reflects your full value to managing costs and cash flow.

Branding

Build a brand identity that attracts the right clients and commands premium positioning in your market.

AI/Digital Leverage

Use digital tools and platforms to multiply your reach and revenue without multiplying your time.

Market Access

Identify and enter the right markets — local and global — without connections or relocation.

Distribution Systems

Build channels that deliver your work to buyers consistently — so income doesn't stop when you stop selling.

Session 1 · 90 mins · Free

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Creative Business Masterclass · Thu, Jul 9 · 6:30 PM · Live

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Thursday, July 9 · 6:30 PM

90 minutes · Session 1

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